Have you ever designed a poster to present at a nursing conference?
If so, how did you know what to do?
Today, digital design and printing capabilities present many options for professional-looking posters. But how can you increase the chances that nurses at a conference will actually read what you’ve gone to so much trouble to share?
In this month’s AJN, Sandra Siedlecki, PhD, RN, CNS, senior nurse scientist at the Cleveland Clinic, discusses the attributes of a good poster in an original research article: “How to Create a Poster That Attracts an Audience.”
Past articles in the nursing literature have described how to create a “winning poster,” but Siedlecki could find no actual evidence-based recommendations about poster design. So she set out to learn what attracts nurses to specific posters by surveying attendees at a nursing conference.
What captures the attention of conference attendees?
In addition to asking nurses to rate the importance of various poster design elements on a scale of zero to 10, Siedlecki also asked attendees these open-ended questions:
- When walking through a poster session, how do you select the posters you will take a closer look at? What is most important to you?
- How do you select the posters to read completely? What is […]