Marketers Honing In On Online Nurses

Internet Splat Map (jurvetson/via Flickr)

Nurses, you’re being watched: a marketing Website has an article on the growing influence of nurses online. Let us know what you think. Here’s an excerpt:

. . . Manhattan Research recently released a report about nurses online noting that approximately three out of four U.S. nurses recommend health websites to patients. The study notes that the average nurse spends eight hours per week online for professional purposes, which is just as much time as physicians, and almost all of them use the Internet in between patient consultations. Nurses are also proactive in researching medical product information specifically online – over eighty percent have visited a pharma, biotech, or device company website in the past year.

In addition to the prevalence of the Internet as a research and patient communication tool, nurses are continuing to find their unique voices online through a growing number of prominent nursing blogs such as Codeblog and Emergiblog which both share powerful stories of healthcare from the nurses’ point of view.

Also found today on the Web: […]

Bloggers Who Blur Line Between Product Reviews and Paid Advertising May Face Regulation

I listened with interest because I frequently receive requests from companies that want us to casually mention their products or Websites on this blog. What the marketers who send these promotional materials don't seem to know is that AJN maintains a very clear separation between editorial and advertising content. This is very very important to us at a time when there are daily reports of research that's been ghostwritten by pharmaceutical companies and of influenctial physicians and health care reporters with close ties to various health care industries.

Is Health Information Technology a HIT with Nurses?

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“Don’t design an information system and then say, ‘OK, now let’s change our workflow to make the system work.’ First, design the most effective workflow that delivers safe, efficient, high-quality patient care. Then ask ‘How will this system enable me to do that?”‘ —Linda Burnes Bolton, vice president and chief nursing officer at Cedars-Sinai Medical Center in Los Angeles

Health information technology (HIT): it’s a hugely complicated topic and, with $19 billion in federal stimulus funds accelerating its adoption by medical offices and hospitals, it’s going to have an increasing impact on the way nurses do their jobs over the next few years. […]

2016-11-21T13:25:04-05:00July 20th, 2009|digital health, nursing perspective|0 Comments

Bloggers Write about Living with Post–Breast Cancer Lymphedema

This month AJN features the first of a two-part article on post–breast cancer lymphedema, a debilitating sequelae to treatment for breast cancer that’s characterized by the abnormal accumulation of lymph in the arm, shoulder, breast, or chest. In editing this article, I was struck by the sense of isolation reported by many of those who develop this condition, which can be visibly disfiguring and functionally disabling, and for which there is no cure. I wondered whether any survivors were using the blogosphere to forge connections. Here's what I found . . .

How Secure Are Your Medical Records? Farrah Fawcett Discusses Possible Breaches in Patient Confidentiality By Health Care Providers

“As time went on and more stories appeared, Fawcett said she grew convinced that information about her medical condition was being leaked by someone at UCLA. Whenever she sought treatment there, word always got out. Even when the tabloid reports were false, she said, they were based on a morsel of truth.”

Photo by k.steudel, via Flickr.

ProPublica‘s Charles Ornstein has conducted an interview (co-published yesterday in the Los Angeles Times; the article includes a short video) with Farrah Fawcett about living with a terminal illness under constant media scrutiny. Fawcett has been particularly critical of the National Enquirer, and of UCLA Medical Center for not protecting her medical records from employees who may have been releasing information to the media. At one point, she even set a trap to prove her suspicions were correct. As the Obama administration makes digitized health records a priority in its health care reform plans, how might this affect patient privacy, and are you (and your institutions) ready for the issues that might arise?

–Jacob Molyneux, AJN senior editor

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