Marketing Osteoporosis: How a Risk Factor Becomes a Disease—and Health Care Costs Continue to Rise
“In the name of prevention, millions of Americans have accepted the idea that it’s reasonable to treat a risk factor such as bone loss or high cholesterol as if it were a disease,” writes Maryann Napoli, associate director of the Center for Medical Consumers, in her April AJN article, “Marketing Osteoporosis.” […]